Dorin Laur

Dorin Laur is an operations and organisational transformation specialist with international experience in the UK, Sweden, Latvia and Romania, focused on improving efficiency, structuring processes and supporting the sustainable development of organisations. He is CEO of Vivasan Romania, an importer and distributor of health, beauty and wellness products, and Managing Partner at BAY Consulting & Risk Management, a company specialised in systematising, automating and scaling businesses in Romania and the Republic of Moldova — from documentation and financial analysis to automation and franchise readiness. His approach is rooted in systems thinking: turning organisations from people-dependent models into process-driven ones.