Andrei Tarnovski

Andrei Tarnovski is a marketing and brand strategist and the founder of TARNOVSKI Marketing Consultancy. He has worked in marketing for nearly two decades, developing marketing, positioning and brand strategies for companies and organisations in industries such as financial services, FMCG, technology, automotive, healthcare and hospitality.

At TARNOVSKI, he has led research, strategy and identity projects for over 100 brands, from entrepreneurial companies and start-ups to international organisations. His approach starts from the fundamentals of marketing: diagnosis, research, segmentation, targeting and positioning, continuing with the development of brand strategy and its translation into identity, product, packaging and communication.

Andrei is also the host of the Boringly Effective Marketing Podcast, a podcast about marketing beyond trends, buzzwords and spectacular formulas, focused on principles, research, strategy and practices that produce results.

He is a co-founder of Symbolon, a studio that develops cultural and media products, including films, podcasts and digital platforms. His projects include the Guvernu Podcast and the guvernu.ro platform.

He has an interdisciplinary background in marketing, psychology and philosophy. He is a graduate of the MiniMBA in Marketing with an A with Distinction qualification, holds a degree in Psychology and an MA in Philosophical Counselling from the University of Bucharest. His studies complement his hands-on marketing experience with a focus on consumer behaviour, decision-making processes and the relationship between identity, culture and consumption.

He is a mentor within IAA Romania and appears as a speaker and trainer at conferences and programmes dedicated to marketing, branding and entrepreneurship. His public appearances include presentations at the Business Brains Conference and the East Creative Conference, as well as workshops on marketing and positioning strategy for entrepreneurs and organisations.

He writes and speaks about marketing, strategy and branding from a business-oriented perspective, with an emphasis on research-grounded decisions and on the link between strategy and commercial results.